How to Design The Perfect Business Card
Every business card is created differently and hopefully designed to make your business stand out among the others, to help make a statement about your business. There are enormous amounts of online stores where businesses small and large alike can go to find business cards. They can edit these cards to put their business’s information and add color or a theme that fits the type of industry that they are in. However, these business cards can be a little bit stale and tend to not make as much of a bold statement as professionally done cards would. Below is a list of some top tips for you to create your own business cards that are not only pretty but are effective in helping to stir up new business.
1.) Go back to basic principles of design
A lot of people forget to remember simple rules that apply to all things in the design world and instead end up with cards that are too busy and muddled, or cards that are unpleasant to look at and don’t send a message. Because of this, it does well to remember simply design basics such as keeping your letters at least 5mm away from the edge of the trim, make sure you use a good size and font on the letters so that your potential clients don’t have to strain to read the card, and design the cards using the software CMKY unless you are doing spot color effects.
2.) Get Creative Even Inside the Box
Business cards come in a few sizes that are considered standard- most sizes are about 55mm-88mm, but if you use a website to help you create and order your cards it will give you other sizes that are common as well. This may seem like a tiny space, but you can still get creative with it. Do this by adding only key information about your business to the cards, then put in your designs around that vital information such as your address, company name, and a phone number and email address.
3.) Don’t Fall Prey to Common Traps
There are several common traps that a lot of people fall into when they begin designing their websites. These traps include things like designing colors that tend to bleed when prints and using a trim around the entire card which will usually end up looking misaligned once the card is printed.
4.) Use a unique paper finish
Using a special finish on your card will instantly add a punch of special effects. This could be a finish like a matt finish, foil blocking, metallic inks (a little pricier but often considered worth it) spot-UV inks, and more. This adds a little more texture to your cards and makes it more memorable to your prospective client that had the card. You can always go to a specialist that can tell you all the special finishes that are available.
5.) Get Creative With Available materials
Most standard business cards are printed on card stock and they can be very effective. But, if you want to stand out even more consider, using different materials like clear plastic, wood, canvas, and other materials that might have something to do with your specific industry. See printing business cards in Vancouver for some examples.
